Unit Economics for E-commerce: The Numbers Every Brand Needs to Know
LTV, CAC, contribution margin, payback period — here’s what unit economics actually mean for e-commerce and how to track them properly.
LTV, CAC, contribution margin, payback period — here’s what unit economics actually mean for e-commerce and how to track them properly.
Most e-commerce brands undercharge or price on gut feel. Here’s a structured approach to pricing that protects margins and supports sustainable growth.
A practical guide to cash flow management for Canadian product-based, SaaS, and growing companies. Covers forecasting, working capital, GST/HST timing, financing options, and the tools to manage it all.
Contribution margin vs. gross margin explained for e-commerce brands — why gross margin alone is misleading, how to calculate contribution margin by channel, and what metrics actually drive profitability decisions.
How to track COGS accurately for e-commerce — landed cost components, IMS integration, COGS by channel, and the common accounting mistakes that distort your margin picture.
How to automate Shopify order processing — from order tagging and routing to fulfillment notifications and exception handling — without creating fragile workflows.
Make (formerly Integromat) vs. Zapier compared for e-commerce automation — pricing, complexity handling, Shopify integration, and which platform fits which type of business.
How to build an AI-powered customer service workflow for e-commerce — from AI ticket triage and suggested responses to when to involve a human and how to measure results.
How to use AI tools like ChatGPT to write job descriptions that attract better candidates — prompting techniques, what to include, and how to avoid the common mistakes that drive away qualified applicants.
Which AI-powered inventory management features are worth using in 2026 and which are still mostly hype. Demand forecasting, reorder automation, anomaly detection, and more.