Customer acquisition cost (CAC) is one of the most important metrics in e-commerce – and one of the most commonly miscalculated. Here is how to get it right and how to bring it down.
Adding a B2B wholesale channel to your Shopify store opens a high-AOV revenue stream without requiring a separate platform. Here is how to set it up correctly.
Selling across Shopify, Amazon, and physical retail creates inventory complexity that single-channel tools cannot handle. Here is how to build a multi-channel inventory management system.
Chargebacks cost e-commerce businesses revenue, fees, and merchant account standing. Here is how to reduce chargeback rates and respond effectively when disputes are filed.
Pricing is one of the highest-leverage decisions in e-commerce. Here is how to build a pricing strategy that protects margin and supports growth.
Peak season can make or break an e-commerce operation. Here’s how to plan your seasonal staffing strategy so you have the right people in place before demand spikes — not after.
Email is still the highest-ROI channel in e-commerce. Here’s how to build an email marketing strategy with the flows that drive the most revenue — welcome, abandonment, post-purchase, and win-back.
Google Analytics 4 works differently from Universal Analytics — and getting e-commerce tracking right from the start saves you months of bad data. Here’s a complete setup guide.
Practical tactics to reduce cart and checkout abandonment for Canadian online stores. Covers trust signals, Canadian payment methods, shipping cost transparency, email recovery flows, and Shopify-specific optimisations.
Stop drowning in data and start tracking the metrics that actually drive decisions. Here’s how to build an e-commerce KPI dashboard that your whole team can use.